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Everything about Microsoft Clarity Analytics

Microsoft Clarity is a user behavior and website debugging analytics tool unlike any other. What Clarity does is provide insights into how users interact with the site, making it completely different from other analytics tools, including Google Analytics.

Microsoft Clarity focuses on the user experience to help publishers gain insights into how users are interacting with their site.
The user behavior data helps publishers identify areas to improve, find web page bugs, and gain insights into conversions, among many other useful insights.
There are no limits to the amount of traffic that can be measured by Clarity.

Microsoft Clarity Features
Clarity Heatmaps.
Session Recordings.
Clarity Insights.

Clarity Heatmaps

Clarity Heatmaps provides three kinds of heatmap data:
Click Heatmaps
Click heatmaps show where users clicked on a desktop page.
Reveal where people are clicking (including non-clickable page elements).
And provide an idea of which page elements are important to most site visitors.

Click heatmap data can be shown for a single page or for a group of pages.

Scroll Heatmaps
Scroll Heatmaps show how far users are scrolling on a web page. Like all the other Clarity features, filters can be applied to the Scroll Heatmap in order to see how different users scroll through a page – by device, for example.
Scroll Heatmap data is incredibly useful because it can show how far users are scrolling before they click a call to action.
The Scroll heatmaps can also help identify if users aren’t reaching a call to action or important information.

Tap heatmaps:
It shows where users tapped on mobile and tablet pages.

Session Recordings

Clarity session recordings is a feature that records and plays back user journeys through the web site. It shows how users interact with site navigation, calls to action, search features, and other on-page elements.
Session recordings shows publishers if site navigation and links help users find the content they want and can also show what on-page factors aren’t working, like the calls to action.
The session recordings can identify rage clicks, dead clicks, quick backs, and excessive scrolling.

Frustration Metrics: Identify and Eliminate Usability Issues

Rage Clicks:

Rage clicks indicate areas of a web page that may not be interactive when a user expects them to be. The typical rage click is characterized when a user repeatedly clicking on a web page element like a link, button, or image.
For example, if a link isn’t working because the page hasn’t fully loaded or an image seems like a link but it isn’t one at all. Rage clicks are highlighted by Clarity to point out areas of the user experience that indicate user frustration with the web page.

Dead Clicks:

A dead click is what happens when an interactive element does not respond in a reasonable amount of time or doesn’t respond at all.
This is also a signal of user frustration.

Quick Backs:

The quick back is when a user clicks away from your site to another site but then returns. Microsoft indicates that this data point will be updated to include the origin site so that it will record when a user clicks from one page in a site to another page in the same site and then returns to the original page, indicating dissatisfaction with the page they clicked to.

Excessive Scrolling:

Session recordings can also reveal what Microsoft calls “excessive scrolling.” Excessive scrolling is when Clarity detects that a site visitor scrolls up and down in an unusual pattern that indicates a poor user experience.This data point could indicate that the user is not finding what they expect to find and is likely frustrating the site visitor in some other way, enough to cause them to leave the site.

Clarity Session Recordings provide valuable insights that can help increase sales, affiliate clicks, ad clicks, and site visitor satisfaction.

Clarity Insights

Microsoft Clarity Insights is a feature that applies the power of Deep AI and Machine Learning algorithms to automatically surface actionable insights from the analytics data collected by Clarity. Clarity watches for session recordings with JavaScript errors, rage clicks, and dead clicks, as well as identifies browsers and also user groups to watch.

Google Analytics: Link to Clarity Recordings
Although there are similarities between the platforms, Google Analytics and Clarity aren’t competitors, they complement each other. Google Analytics measures traffic and e-commerce performance. Clarity tracks similar metrics, but it also lets you see how users actually navigate and engage with your site.

For instance, if you notice an underperforming page in Google Analytics, you can use Clarity to watch user sessions and identify the page’s design flaws. In fact, Clarity provides an easy way to link to session playbacks from your Google Analytics dashboard.

Related Article
How To Set Up Microsoft Clarity & Integrate With EdisonOS?

Updated on: 18/06/2022

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